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Michelle Feelders
Dutch artist specialised in Spatial Design and Communication and Interaction Design
Questions the relation between human and machine
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NXP - Through the microscope glass
"Can I as a designer visualise the microscopic scale of electronics that NXP is producing on a daily basis, in such a way that it triggers the imagination and shows the worlds hidden inside our world?" NXP Semiconductors N.V. enables secure connections for a smarter world, advancing solutions that make lives easier, better and safer. As the world leader in secure connectivity solutions for embedded applications, NXP is driving innovation in the automotive, industrial & IoT, mobile and communication infrastructure markets. However there are lot's of people who can't imagine the kind of work processes that are happening within the factory walls of NXP, so I wanted to show a little bit of the magic. I made a surrealist short film that introduces the viewer to the magnificent world of the microscopic. The film starts and the scale level of an PCB and scales up to a tiny dust particle, in this process of scaling up you wander through an unseen world that allows you to see electronics in a different light. The voice-over is a poetic summary derived form many interviews with employees of NXP, where they explain how they experience working with electronics on a microscopic scale. Sit down, take your time and wander off to a world your eyes can't see.
Net-art, Film, Sound
Research based
Esthetic based